The pomegranate, Punica granatum, is a plant belonging to the Punicaceae family. It produces fruits rich in beneficial properties both for health and beauty. In this post, we will see what the pomegranate, and in particular the oil obtained by pressing its seeds, can do for skin and hair. Pomegranate seed oil has been studied a lot by science, it is indeed a very valuable product, rich in polyunsaturated fatty acids, flavonoids, phytosterols and punicic acid that give to the product anti-inflammatory and antioxidant properties (Tzu-kai et al, Int J Mol Sci, 2018 and Bedel et al, Indian J Pharmaceut Sci, 2017). This remedy is therefore ideal to nourish mature, dry or irritated skin, after waxing or shaving, but also cracked and stressed skin due to the action of external agents such as wind, sun, temperature changes. Pomegranate seed oil has a strong antioxidant power to counteract the aging processes and has regenerating and firming properties, it gives elasticity and helps reduce and fight wrinkles. In fact, it is an excellent treatment against forehead wrinkles but also against stretch marks, moreover, it helps in case of sunburn to soothe and revitalize the skin and acts in case of eczema and dermatitis. Pomegranate seed oil also protects the skin from sun damage, in fact, according to a scientific study published in 2009 in the journal Experimental Dermatology by an American team (Afaq et al, Exp Dermatol, 2009), it was found that pomegranate oil, when applied to the skin, has the ability to inhibit damages to DNA and proteins induced by UVB rays, while another study has observed how pomegranate seed oil helps protect the skin from tumors (Hora et al, J Med Food, 2003). You can add a few drops to a teaspoon of your usual cream or you can put it in the preparation of your diy face cream, if you like to create your own cosmetics, in this case you can find some interesting advice in the Video blog section. Alternatively, apply a drop of product on damp skin and use pomegranate seed oil as a powerful anti-aging serum, able to improve the appearance of the skin, by protecting it and keeping it young. Pomegranate seed oil can also be applied on the eye area to counteract crow's feet. Pomegranate seed oil benefits not only the skin but also the hair, it protects it from stress caused by pollution and atmospheric agents, fights split ends and revitalizes the hair by giving strength and sheen. Try to make a mask by yourself by mixing two tablespoons of coconut oil and 10 drops of pomegranate seed oil. Apply on the lengths till the hair tips, cover the head with a plastic wrap and leave in place for half an hour. Then rinse very well.